About JBevens

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So far JBevens has created 3 blog entries.

Fox Sells Out The Super Bowl-30 Second In-Game Ads Fetch $4 Million Per Ad

Fox has sold the last of its available in-game Super Bowl spots, securing an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast.

Media buyers said that latecomers who urgently wanted to break into the NFL’s marquee event invested as much as $4.5 million per :30.

While […]

2018-02-06T00:20:15+00:00December 4th, 2017|Categories: Media Buying|

New Study Reports Small Businesses Could Be Wasting 25% of Google Ad Budgets

According to  a recent Wordstream study, Small-to-medium-sized businesses waste 25 percent of their search advertising spend says WordStream’s cheif tech officer Larry Kim. The biggest problem is that SMBs only tweak their keyword buys only every 90 days or so and don’t spend enough time zeroing in on relevant lead generation tactics.

What’s more, Kim’s firm […]

Halloween Hits the Air with Spooky News Pranks

Local news broadcasts tend to be pretty uneventful: there’s the weather report, sports highlights and a few news stories of note. So every once in a while it’s fun to be reminded that live broadcasts are just that: live—and sometimes unpredictable.

In the spirit of Halloween, a YouTube channel called NewsBeFunny put […]

2018-02-06T00:21:54+00:00October 5th, 2017|Categories: Uncategorized|
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